In early February of 2016, PR Newswire published an article on the new mobile app, Securus, developed and created by Securus Technologies. The new app is now available on both Apple’s App Store and Google Play. Within its first six months following launching on Google Play, Securus averaged over ten-thousand downloads per month.
I downloaded Securus a few weeks ago and I have been pleasantly surprised by its fluent functionality. Securus (https://securustech.net/) offers users a new, cutting edge method of communication with incarcerated friends and family through scheduled video call visitation.
Physically visiting loved ones at a jail can be “logistically inconvenient”, according to Russell Roberts, Vice President of Marketing and Strategy at Securus Technologies. And I have to agree! I work constantly and my schedule just refuses to allow me to plan physical visitation with my best friend who is incarcerated over an hour from my apartment; however, Securus has been fantastic and I have been able to schedule video calls with him consistently at extremely low rates, it’s unbelievable.
PR Newswire‘s article introduces and explains the purposes, usefulness, and functionality of the Securus app and includes quotes from leaders at Securus Technologies and closes with a brief explanation of what Securus Technologies is, exactly, in a short “about” blurb.
Securus Technologies boasts working with over 3,400 facilities in North America, aiding over one million inmates so far and holding themselves to their promise: “to serve and connect”.
The slogan used by Securus Technologies: “To Serve and Connect.” is an example of word play in which they swap the word “protect” from the creed of North Amerian law enforcement: “To Serve and Protect”. Securus Technologies works within public safety and public services; therefore, it is natural and memorable that, due to specializing in communication, the word “protect” is exchanged with a eloquent symbolic nod to their focus: “connect”.