Bradesco Bank has been in a head-on competition against two of the leading banks in Brazil – Banco Itau and Unibanco. The rival banks of Bradesco Bank even merged at one point, making them the top bank in the country.
The current chief executive officer of Bradesco Bank, Luiz Carlos Trabuco Cappi, has a different approach on how he can reinstate the reputation of the company as the leading bank in Brazil. Though his plans can look impossible for some, Luiz Carlos Trabuco Cappi believes that Bradesco Bank can do something to regain the recognition as the leading financial institution in the country.
One of the plans that Luiz Carlos Trabuco Cappi executed is the opening of communication lines between Bradesco Bank and other financial institutions in Brazil which is willing to join the team. He stated that if Bradesco Bank expanded its operations, the company’s value would go up and it can rival those of Unibanco and Banco Itau. Currently, Bradesco Bank is the third largest bank in Brazil based on their assets and value. Luiz Carlos Trabuco Cappi is determined to change that distinction, and he is working with local bank found across the Brazilian territories. He is also considering other options that can help him with his primary objective.
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Recently, Luiz Carlos Trabuco Cappi had an idea when he came across the HSBC office in Brazil. He thought of purchasing their Brazilian arm, and he believes that when Bradesco Bank acquires HSBC Brazil, the value of the company will shoot up. Luiz Carlos Trabuco Cappi wasted no time, and he immediately spoke with the executives back at the HSBC Brazil headquarters. He opened up the terms and conditions that he would like to propose, but he also has to listen to what the executives back at the HSBC Brazil headquarters would like to impose. The talks between the two companies lasted for several months.
After drafting the final agreement between the two companies, HSBC Brazil finally accepted the offer of Bradesco Bank to join the company. The merger cost $5.2 billion, and Luiz Carlos Trabuco Cappi thanked the executives at HSBC Brazil for allowing the merger to happen. The two companies believe that there will now be more opportunities knocking at their door after the merger took place. Within hours after the merger was broadcasting all throughout Brazil, the value of Bradesco Bank rose. According to Luiz Carlos Trabuco Cappi, this is just the beginning of a new chapter in the history of Bradesco Bank.
Born in the city of Marilia, Brazil, Luiz Carlos Trabuco Cappi is known as a risk taker and an adventure seeker. As a young lad, he dreamed of working for the Bradesco Bank because he saw how the company succeeded. He knew that if he will join the company, he too would someday succeed. At the young age of 17 years old, Luiz Carlos Trabuco Cappi found himself working for Bradesco Bank as a clerk. He would be spending the rest of his life working for the company, and he got promoted to some positions inside the company until he reached the executive level.
Luiz Carlos Trabuco Cappi is also one of the longest-serving employees of the company, and he stated that his leadership would bring in new opportunities for Bradesco Bank. He vowed to return the bank to its former glory, beating all of its competitors to regain the distinction as the number one bank in Brazil. Luiz Carlos Trabuco Cappi’s determination and hard work is seen as a concrete validation of his dreams and plans for the company that he has served for four decades.
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