How Fabletics Knows What Their Customers Want

Fabletics is taking on Amazon. This is no easy feat, as Amazon controls twenty percent of ecommerce. However, because of the superb model and strategies of Fabletics, they are attracting more and more satisfied customers. In fact, they have over one million active paying members, and they started a mere few years ago. Their growth rate has been around two hundred percent since their launch.

 

A big part of this is their focus on making sure that the customer is happy. They go the extra mile for the customer. They make sure they have a seamless experience that is easy to navigate. They put their customer above and before all. Since they have a unique membership option, they are also able to offer prices that are half of what their competitors offer, which is a win win for their subscribers.

 

Another thing that Fabletics does is the reverse showroom technique. Showrooming is when customers come into a store and try out clothing but decide not to buy it in the store they tried it out in, but instead to buy it online at a cheaper price because they are not yet decided on whether or not they want to buy the product. Since Fabletics has both physical stores and an online one, this does not matter to Fabletics. Their customers are welcome to come into their stores to try out their products because the products will be automatically added to their online account and be available for purchase should they decide to purchase it at a later date. This is because their customers in their physical stores are already paying subscribers around thirty to fifty percent of the time. In addition, even those who are not, become members in the store around a quarter of the time.

 

Fabletics is also able to use this to their advantage in other ways. For example, they can know what people in a certain location want by analyzing what they buy online. They can then stock their stores in that location with those products.

 

Kate Hudson is the star in the film Almost Famous. She has been with Fabletics since the beginning. She is a huge fan of their clothing and their business model, and she has helped them design many of their clothes. She has helped shape their customer service strategy, as well as many of their marketing ideas. She has helped them get a good rating with the BBB. Take the Fabletics lifestyle quiz.

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