End Citizen United is a political action group that mainly deals with campaign finance reform. The primary objective is to channel millions of dollars towards the election of Democratic candidates running for competitive seats such as Senate and House races throughout the country. In its initial launch, the group raised more than 2-millin dollars from small donors. It projects to raise at least $30 million by the end of the election cycle.
The ultimate goal of the group is to have constitutional amendments passes that reverse the Supreme Court decision in 2010 that gave rise to super PAC. The decision unleashed a wave of dark money into the American politics. Currently, at least 325,000 people are actively involved in the end citizen united petition, which demands that Congress pass such law.
The group has collaborated with Ready for Hillary, which has 4 million people. This latest development is likely to increase the huge following of End Citizen United and reach out to many liberal supporters. The group is endorsing many Democratic candidates with the intention of helping them win elective positions to both congress and senate.
The group is actively backing candidates it views as favoring political finance reforms and those candidates under attack by billionaire conservatives like Koch brothers and other dark money groups. End Citizens United has set up independent expenditure arm with the intention of financially backing candidates through various initiatives such as polling, television ads, and direct mailers.
End Citizens United is among the highest spending progressive groups in the concluded 2016 elections. It topped in states like Nevada, New Hampshire, North Carolina, and Missouri Senate races. The key strategy is to cut through the noise in the elections and reach persuadable voters in all battleground states. To achieve the goal, it uses attention-grabbing and precise advertising strategy. They have a data-driven online advertising program that helps the group play an important and efficient role in competitive races throughout the country. By 2016 Election Day, an estimate of at least 26 million voters in major battleground states had watched the ECU ads online. The strategy relied on reaching key voters across all devices and screens to sway voters and propel the candidates to victory. The plan saw the election of Catherine Masto in Nevada, making her the first Latina to be a US senator.
The group is engaging persuadable voters in the States using superior targeting and innovative placements. The content has a digital audience in mind and uses traditional television models to catch the attention of electors and to deliver messages that resonate with the voters. The aim of End Citizens United is to lock out billionaires who know little about the state of affairs of Americans but want to impact opinions and sway elections through funding super PACS. End Citizens United believes billionaires and corporations should leave the electorate to make free choices.