Running a business in Brazil is not easy. It is one of the countries that have so many challenges facing the business sector. Many times, you will find some businesses collapsing because of the hostile environment created mainly by government regulations. Is ranked as one of the hardest places on earth to start and run a business. Despite the challenges that are there in the industry, all is not lost. There are still brilliant businesses people who have managed to crack the market and are now doing well. One such person is Guilherme Paulus. He is one of the prominent billionaires from the Brazil who has made his wealth through entrepreneurship in the tourism and accommodation sectors.
Guilherme Paulus started business journey in 1972 when he was only 24 years old. He was working in the IT department at IBM. When he met a friend known as Carlos Vicente, life has never been the same again. Vicente had an idea of starting a tour company. He thought that it was a good idea that they implemented the idea together. Vicente provided the capital to start the business while Paulus agreed to oversee the daily operations of the tour company. Four years after, Vicente left the business leaving Paulus to run the business on his own.
Guilherme Paulus did not disappoint. He runs the business with great efficiency. He was ready to see his efforts bear fruits. He managed the CVC tour company so well that by the turn of the new millennium, it was the leading company in the country. He employed some unique marketing strategies. For instance, he would camp near theatres and sell his tour ideas to the people. He knew that people coming out of the theatres are influenced to live a happy life that involves tours and other things. This marketing strategy worked, and his business picked very fast.
Guilherme Paulus sold part of the company to Carlyle Group. His mission is to keep the company running effectively. The new partners have injected about $750 million to the company, and it is now expected to make to the highest level of the tour industry in the world. CVC is already the biggest in Latin America. In the deal, Guilherme Paulus pocketed $400 million. According to the Forbes, the Brazilian entrepreneur is worth over $1 billion. He is one of the legitimate billionaires to come out of the South American state.
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