Determination Like Doe Deere Produces Successful Business Start-Up Results

When inspiration hits and you decide to become the owner of your own business there are several self-made successful business owners you can look to for inspiration. Doe Deere is the founder of Lime Crime. Lime Crime is a popular brand of make-up, make-up brushes, hair color and nails. Doe did not start her business with cosmetics in mind. In 2004 she opened an Ebay store that featured her modeling colorful and fun clothing that she designed. Doe’s DIY fashion line was lacking in colorful cosmetic accents. With design as her niche she realized she would need to create the fun cosmetic looks to complete her fashion design. Learn more: http://www.fundacity.com/doe-deere

 

One key thing to remember is to stay true to your beliefs and what you stand for. Doe made sure that her Lime Crime product line remains cruelly free and vegan. Her products are never tested on animals and are certified by PETA and Leaping Bunny. When you decide to open your own business you need to make sure you are doing what you love and holding true to your beliefs. This along with firm dedication will help your business flourish. Once you have established the product and business idea you will need a true plan that involves investors and a business plan. Seeing a business through start up can be daunting and consist of long hours and minimal pay. Remembering why you wanted to start your business and be your own boss will help get you through this early phase. Learn more: http://www.doedeere.com/

 

Once your new business has an established customer base it is important to stay true to your niche but consider expansion as well. Offering more products and services will draw more customers in to your business and new ideas will keep your existing ones returning to try your new products. One of Doe Deere’s core values is providing a business and service that keeps other people happy. When customers are happy they will continue to frequent your business. Doe worked for months in a lab beside a chemist to develop a new product line for Lime Crime that would adhere to her strict vegan and cruelty free beliefs as well as be appealing to her customers. This dedication paired with creativity helped Lime Crime become the successful and sought after cosmetic line that it is today. Learn more: https://www.crunchbase.com/person/doe-deere#/entity

 

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