“Moved to the city in a broke down car and four years, no calls” I hummed along while “Closer” played on the radio. Here I was poolside at a hotel, listening while enjoying the view of the beach down below. Just the right kind of song for the place I was at. It fit the mood and the ambiance.
The Chainsmokers are an electronic dance music (EDM) group. Behind the name, Drew Taggart (28 years old) and Alex Pall (33 years old) are the American duos behind the tune. Soaring in both earnings and charts, The Chainsmokers are one of the highest-paid DJs of 2018. In 2017, they earned $38 million and in 2018 earned $45.5 million with a three-year gig at Wynn Nightlife in Las Vegas, Nevada. In 2016, they won their first Grammy for Best Dance Recording for “Don’t Let Me Down”. Songs like “Closer”, “Something Just Like This”, and “Paris” invoke a feeling of being carefree and just enjoying the moment while catching a view of the ocean somewhere. Chill music is what I like to call it. You can be driving to their tune one moment, the next, dancing to it. The Chainsmokers blur the lines between EDM and pop music collaborating with other big-name artists. Their upbeat rhythm yet light and endearing song lyrics contribute to their popularity, and to one of the longest-running top 10 hits in U.S. history. Also in a tremendous feat, Spotify’s one billion streams count was reached for each of the two of their most popular songs, “Closer” and “Don’t Let Me Down”.
On a different tone, The Chainsmokers released a new song called, “Sick Boy”. I launched YouTube and had a listen. It was certainly darker but potent in meaning. The lyrics are befitting of what American society have been or may have become. It’s almost as if “Closer” was an adolescent, and “Sick Boy” in their mid-life. A change from being care-free to contemplation through observation with tangible experiences. Regardless of the tone or the lyrics, The Chainsmokers continue their surge in fame.
Good singers come and go in the music industry. Only the great singers survive the gurgling schedules and non-stop practice. The music business is a tough nut to crack. Many talented people have tried and failed. There is a certain element needed to become a star. Certainly, a great voice, experience, and the desire to success in spite of all the obstacles are important. That’s not the case when people talk about Norka Luque, the 31-year-old Venezuelan beauty that has an unforgettable voice. Luque has all the qualifications, and she has a team of professional singer in her corner that want her to succeed.
Those professionals include Archie Pena, Luigi Giraldo, Hermanos Gaitán, and Emilio Estefan. Emilio is best known for introducing his wife, Gloria Estefan, to the world of Latin music. Gloria rise to the top of the American, European and the Latin charts was not a surprise to Emilio. Emilio feels the same way about Norka Luque. Estefan signed Luque to a record deal after hearing her sing in his Miami studio. In 2011, Luque was nominated for the Latin female vocalist of the year award. When Estefan worked on her second single, Milagro, he knew Norka was a star. Milagro hit the top of the charts in Venezuela, Puerto Rico, and the United States.
Norka is one of those artists that has innate talent. That means she sings from her soul. Her records have a touch of soul mixed with a touch of reggae, Caribbean salsa, and an interesting Mediterranean vibe.
When Norka started singing in Venezuela more than 20 years ago, the people that heard and watched her knew she would be a star. Norka knew she wanted to be another Shakira. When she met Shakira, Norka couldn’t believe it. Her childhood idol was standing in front of her, and she was encouraging her. That was the moment that Norka Luque knew she was finally part of the music industry she loved so much. Her message of love and hope was finally being heard by millions of people. Shakira, Emilio Estefan, Pena, Giraldo, Gaitán, Gloria Estefan, and others gave her the courage to express her talent without fear or regrets.
In the music industry it can be difficult to make your mark. There are so many different avenues, but all of the technology has simply brought more artists to the drinking well. Artists have platforms like YouTube, Spotify, iTunes, Google Play, MixCloud and Pandora to play their music. Norka Luque is an artist that will benefit from all of these different areas of music streaming because she is a new artist. Over time she has become someone that has managed to climb the charts.
Emilio Estefan has put his magic touch on some of her music, and this has become the thing that has propelled her as an artist. She is showing her potential in an industry where Latin music is becoming a lot more mainstream. In the last two decades there have been platinum albums by people like Jennifer Lopez and Selena Gomez. Lopez has actually made songs in Spanish and English to cater to both sets of fans. Norka Luque has the ability to have this type of crossover appeal as well. Her second single, “Tomorrowland” shows the promise that she has as an artist. It has been her goal to make music from the time that she was a small child.
Norka has parents that encouraged her when it came to her music. This was evident because she continued to play and make music as she grew up. It would only be a matter of time before her growth as an artist would become more important than anything else. She did go to college and acquire a job as she worked on her music in the background, but the music would eventually become her primary passion.
It would be Emilio Estefan that would encourage Luque and get her into the studio. He would prove to be a crucial component of her success. Latina crossover successful Gloria Estefan has praised the talent of Norka Luque, and Estefan is just one of many that thinks that Gloria has a beautiful voice. There has been no doubt that Norka can sing. She has the range, and people are going to see that she also has the charm and elegance to become the next big thing in Latin American music.