Evolution of Smooth (EOS) is a lip balm product. Like the well known Chapstick product, it is used to protect lips from the damages of cold weather. EOS lip balm is a great example of the new marketing taking place in our Internet dependent, socially connected world. EOS was developed by the efforts of a focused committee; it was researched against other products whose identities controlled a large share of the market and were seemingly insulated from the effect of competition. In the case of EOS lip balm, the product was designed to make the most of a colorful product image, offering a multitude of flavor choices that were not being offered by Chapstick or other manufacturers. The products are available on eBay.com and Ulta(http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245). The packaging was different; it was not the typical cylinder. The advertising relied on a more sensual image, and its users were identified with the socially active generation that was taking control of the styles and fashions of young women in the United States of America.
This committee effort not only targeted women but sought to capture a share of the urban, hip, segment of society that is enchanted with the life of society mavens and celebrities. It is a new social and business world, and EOS has boldly entered that world with its marketing, design, and managerial efforts. Visit evolutionofsmooth.com for more information.
Read more about the success of EOS and its effort to have a profitable impact on the lip balm market: Fast Company