How AI Can Help Conversion Rate Optimization

If you have a website that sells products or services, you know that the conversion rate is one of the most important statistics your online store can show you. The conversion rate is very simple: it shows you out of all the people that visit your online store, how many of them actually buy a product or service. This is very crucial to know because it really helps you determine how much your profit is going to be at the end of the month. There are several strategies and methods to increase your conversion ate such as making sure that your website is mobile compatible and that the set up of the website is easy to scroll through, but one very great way to increase your conversion rate is to get AI can do it for you.

AI can look through where your visitors go to your website and can make recommendations on how your website should look and where the products should be listed. The AI can tell where exactly the products should go and how the website should be designed to maximize sales. It is good to know exactly where the customers go to the website because then you and the AI can tell what prompts a visitor to buy and what prompts a visitor to leave the website. With this information, you can change the website to ensure that you have the best chance of selling to every visitor that visits your website. This can be very crucial to your bottom line because your website is not making sales you are losing money. AI can also tell you how long your visitors are on your website and what pages they click on.

Managing your online store and making sales can be very daunting especially to the beginner that does not have that much experience. Your competitors are always looking for the edge to make sure that your customers are buying their products instead. With AI, you can gain the edge on your competitors and make a lot more money and sales. AI can increase your conversion rate by picking the best design for your website and placing products where they statistically have the best chance of selling. AI can also manage where the customers go to your website and how long they are browsing on your website. This can be crucial especially around the holiday season when customers are buying gifts. AI can really help your business.

Read: http://www.telegraph.co.uk/technology/news/11939915/Worlds-most-funded-AI-company-Sentient-Technologies-launches-online-shopping-product.html