Bumble CEO and founder Whitney Wolfe is changing the dating game for women by making the dating app world a safer place.
A lot of women report experiencing harassment and trolling as a negative part of online dating. One study showed that 42 percent of women experienced a form of discomfort or harassment when using dating apps, as opposed to only 17 percent of men. Naturally, women have expressed their preference of meeting their dates in person rather than online. And so, creators of dating apps have risen to the challenge of making apps that help women feel safe while negotiating the world of online dating.
Enter Whitney Wolfe. Together with Andrey Andreev, founder of Europe’s social media platform Badoo, Wolfe started Bumble in 2014, a dating app where women connect with potential dates first, and only after mutual interest has been established. More than 300,000 women make first contact via the Bumble app daily, and even more astonishingly, an even number of males and females use Bumble, unlike other dating apps.
Bumble is the fourth most popular dating app in America today, and has begun to expand with Bumble BFF, a friend finder, and BumbleBizz, for people in business. Furthermore, Wolfe has announced that Bumble will open what she calls “social hives,” physical places to meet up or work together. Bumble is also welcoming of the LGBTQIA community, and anyone in a same gender match can begin communications.
Wolfe, who hails from Utah and has a degree in International Studies from Southern Methodist University, first gained prominence at the age of 19, when her bamboo tote bags were sported by celebrities such as Nicole Richie and Rachel Zoe. Wolfe started selling these bags for the benefit of people who had been affected by the BP oil spill in 2010.
In 2014, the same year Wolfe started Bumble and co-founded dating app giant Tinder, Wolfe was named by Business Insider as one of the “30 Most Important Women Under 30” in Tech. Two years later she was included in Elle magazine’s list of “Women in Tech,” and this year she was named one of Forbes’ “30 Under 30.”