Banks play a crucial role in the running of any economy. On one hand, they receive funds from individuals with a surplus of it through savings and investments. On the other hand, they avail funds to people with a deficit of it through loans. Consequently, through the action of taking funds from those who do not need it and give it to those who do, banks are able to facilitate business activity and thus initiate and sustain economic growth.
Given this important position that banks in every country occupy, it is the best interest of all parties that their leaders take social welfare just as seriously as they do meeting the bottom line. Few banking leaders exemplify this perfect balance as well as Luiz Carlos Trabuco. The current president of Brazil’s second-largest bank has been known to favor strategies that empower both his bank and the Brazilian economy – such as the 2015 decision to forward long-term credit to organizations working to expand the country’s infrastructure.
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The national progression towards getting and growing a professional career hold that one first studies then looks for a job in the field he/she studied. However, Luiz Carlos Trabuco went about it a differently. Aged only 18 and yet to commence his undergraduate studies, he joined Bradesco as a teller. When the time came to commence his undergraduate studies, he went with the peculiar decision of not studying banking and instead graduated with a degree in philosophy from the University of Sao Paulo. He would later complement his undergraduate education with a master’s degree in Socio-Psychology from The Foundation School of Sociology and Politics of Sao Paulo (FESPSP). All the same, while However, Luiz Carlos Trabuco did not have an academic background in banking, he excelled at it. As a result, he got successive promotions leading up to the very top of the company.
In March 2009, Luiz Carlos Trabuco took over as the president of Bradesco. His primary responsibility since, much like that of his predecessors, has been growing the bank. Unfortunately, however, expansions in the banking sector can be a costly and time-consuming affair. The marketing campaigns needed to attract customers and the branch networks needed to absorb them all need time to become effective. As such, when Luiz Carlos Trabuco first took over as president, he kept his eyes open, just as his predecessor Marcio Cypriano had done, for viable acquisition opportunities. The best opportunity he has identified thus far was the 2015 purchase of HSBC’s Brazilian subsidiary for a figure believed to be in excess of $5 billion. By his own admission, the bank gained as much ground in its expansion drive with this acquisition as it would have taken to expand naturally. The acquisition was lauded by many in the industry and even got Luiz Carlos Trabuco named the Entrepreneur of Year in the finance category by the publication, This is Money.
Unlike many leaders of his stature, Luiz Carlos Trabuco has managed to remain humble even in success. Known for wearing modest suits, he has looked to carry on the tradition initiated by founder, Amador Aguiar of not glaringly displaying one’s wealth. The same goes for words as Luiz Carlos Trabuco is known to speak only where necessary, instead preferring to let his actions and results do the talking. Unsurprising. Therefore, his normal workday typically runs for about 12 hours. With many young bankers in South America looking up to him, there is no doubt that some of them will pick up on these traits that will help them advance both their professional and personal lives.
Find more about Luiz Carlos Trabuco: http://www.infomoney.com.br/mercados/noticia/6024599/frases-luiz-carlos-trabuco-sobre-economia-brasileira-davos