Luiz Carlos Trabuco Cappi: Working To Strengthen Bradesco Bank

Bradesco Bank has been in a head-on competition against two of the leading banks in Brazil – Banco Itau and Unibanco. The rival banks of Bradesco Bank even merged at one point, making them the top bank in the country.

The current chief executive officer of Bradesco Bank, Luiz Carlos Trabuco Cappi, has a different approach on how he can reinstate the reputation of the company as the leading bank in Brazil. Though his plans can look impossible for some, Luiz Carlos Trabuco Cappi believes that Bradesco Bank can do something to regain the recognition as the leading financial institution in the country.

One of the plans that Luiz Carlos Trabuco Cappi executed is the opening of communication lines between Bradesco Bank and other financial institutions in Brazil which is willing to join the team. He stated that if Bradesco Bank expanded its operations, the company’s value would go up and it can rival those of Unibanco and Banco Itau. Currently, Bradesco Bank is the third largest bank in Brazil based on their assets and value. Luiz Carlos Trabuco Cappi is determined to change that distinction, and he is working with local bank found across the Brazilian territories. He is also considering other options that can help him with his primary objective.

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Recently, Luiz Carlos Trabuco Cappi had an idea when he came across the HSBC office in Brazil. He thought of purchasing their Brazilian arm, and he believes that when Bradesco Bank acquires HSBC Brazil, the value of the company will shoot up. Luiz Carlos Trabuco Cappi wasted no time, and he immediately spoke with the executives back at the HSBC Brazil headquarters. He opened up the terms and conditions that he would like to propose, but he also has to listen to what the executives back at the HSBC Brazil headquarters would like to impose. The talks between the two companies lasted for several months.

After drafting the final agreement between the two companies, HSBC Brazil finally accepted the offer of Bradesco Bank to join the company. The merger cost $5.2 billion, and Luiz Carlos Trabuco Cappi thanked the executives at HSBC Brazil for allowing the merger to happen. The two companies believe that there will now be more opportunities knocking at their door after the merger took place. Within hours after the merger was broadcasting all throughout Brazil, the value of Bradesco Bank rose. According to Luiz Carlos Trabuco Cappi, this is just the beginning of a new chapter in the history of Bradesco Bank.

Born in the city of Marilia, Brazil, Luiz Carlos Trabuco Cappi is known as a risk taker and an adventure seeker. As a young lad, he dreamed of working for the Bradesco Bank because he saw how the company succeeded. He knew that if he will join the company, he too would someday succeed. At the young age of 17 years old, Luiz Carlos Trabuco Cappi found himself working for Bradesco Bank as a clerk. He would be spending the rest of his life working for the company, and he got promoted to some positions inside the company until he reached the executive level.

Luiz Carlos Trabuco Cappi is also one of the longest-serving employees of the company, and he stated that his leadership would bring in new opportunities for Bradesco Bank. He vowed to return the bank to its former glory, beating all of its competitors to regain the distinction as the number one bank in Brazil. Luiz Carlos Trabuco Cappi’s determination and hard work is seen as a concrete validation of his dreams and plans for the company that he has served for four decades.

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Luiz Carlos Trabuco In A Small Continuing Line Of Strong Leaders Selected To Head Bradesco

Banks play a crucial role in the running of any economy. On one hand, they receive funds from individuals with a surplus of it through savings and investments. On the other hand, they avail funds to people with a deficit of it through loans. Consequently, through the action of taking funds from those who do not need it and give it to those who do, banks are able to facilitate business activity and thus initiate and sustain economic growth.

Given this important position that banks in every country occupy, it is the best interest of all parties that their leaders take social welfare just as seriously as they do meeting the bottom line. Few banking leaders exemplify this perfect balance as well as Luiz Carlos Trabuco. The current president of Brazil’s second-largest bank has been known to favor strategies that empower both his bank and the Brazilian economy – such as the 2015 decision to forward long-term credit to organizations working to expand the country’s infrastructure.

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The national progression towards getting and growing a professional career hold that one first studies then looks for a job in the field he/she studied. However, Luiz Carlos Trabuco went about it a differently. Aged only 18 and yet to commence his undergraduate studies, he joined Bradesco as a teller. When the time came to commence his undergraduate studies, he went with the peculiar decision of not studying banking and instead graduated with a degree in philosophy from the University of Sao Paulo. He would later complement his undergraduate education with a master’s degree in Socio-Psychology from The Foundation School of Sociology and Politics of Sao Paulo (FESPSP). All the same, while However, Luiz Carlos Trabuco did not have an academic background in banking, he excelled at it. As a result, he got successive promotions leading up to the very top of the company.

In March 2009, Luiz Carlos Trabuco took over as the president of Bradesco. His primary responsibility since, much like that of his predecessors, has been growing the bank. Unfortunately, however, expansions in the banking sector can be a costly and time-consuming affair. The marketing campaigns needed to attract customers and the branch networks needed to absorb them all need time to become effective. As such, when Luiz Carlos Trabuco first took over as president, he kept his eyes open, just as his predecessor Marcio Cypriano had done, for viable acquisition opportunities. The best opportunity he has identified thus far was the 2015 purchase of HSBC’s Brazilian subsidiary for a figure believed to be in excess of $5 billion. By his own admission, the bank gained as much ground in its expansion drive with this acquisition as it would have taken to expand naturally. The acquisition was lauded by many in the industry and even got Luiz Carlos Trabuco named the Entrepreneur of Year in the finance category by the publication, This is Money.

Unlike many leaders of his stature, Luiz Carlos Trabuco has managed to remain humble even in success. Known for wearing modest suits, he has looked to carry on the tradition initiated by founder, Amador Aguiar of not glaringly displaying one’s wealth. The same goes for words as Luiz Carlos Trabuco is known to speak only where necessary, instead preferring to let his actions and results do the talking. Unsurprising. Therefore, his normal workday typically runs for about 12 hours. With many young bankers in South America looking up to him, there is no doubt that some of them will pick up on these traits that will help them advance both their professional and personal lives.

Find more about Luiz Carlos Trabuco: http://www.infomoney.com.br/mercados/noticia/6024599/frases-luiz-carlos-trabuco-sobre-economia-brasileira-davos

Determination Like Doe Deere Produces Successful Business Start-Up Results

When inspiration hits and you decide to become the owner of your own business there are several self-made successful business owners you can look to for inspiration. Doe Deere is the founder of Lime Crime. Lime Crime is a popular brand of make-up, make-up brushes, hair color and nails. Doe did not start her business with cosmetics in mind. In 2004 she opened an Ebay store that featured her modeling colorful and fun clothing that she designed. Doe’s DIY fashion line was lacking in colorful cosmetic accents. With design as her niche she realized she would need to create the fun cosmetic looks to complete her fashion design. Learn more: http://www.fundacity.com/doe-deere

One key thing to remember is to stay true to your beliefs and what you stand for. Doe made sure that her Lime Crime product line remains cruelly free and vegan. Her products are never tested on animals and are certified by PETA and Leaping Bunny. When you decide to open your own business you need to make sure you are doing what you love and holding true to your beliefs. This along with firm dedication will help your business flourish. Once you have established the product and business idea you will need a true plan that involves investors and a business plan. Seeing a business through start up can be daunting and consist of long hours and minimal pay. Remembering why you wanted to start your business and be your own boss will help get you through this early phase. Learn more: http://www.doedeere.com/

Once your new business has an established customer base it is important to stay true to your niche but consider expansion as well. Offering more products and services will draw more customers in to your business and new ideas will keep your existing ones returning to try your new products. One of Doe Deere’s core values is providing a business and service that keeps other people happy. When customers are happy they will continue to frequent your business. Doe worked for months in a lab beside a chemist to develop a new product line for Lime Crime that would adhere to her strict vegan and cruelty free beliefs as well as be appealing to her customers. This dedication paired with creativity helped Lime Crime become the successful and sought after cosmetic line that it is today. Learn more: https://www.crunchbase.com/person/doe-deere#/entity