Marie Claire has a talk with Fabletics about their brand that sheds light on why why the company exists exists. Kate Hudson may not have been the first choice for a celebrity stylist or fashion designer, but she has delivered with a brand that changed fashion completely. This article explains why Fabletics is a successful brand that offers women real clothing they will enjoy.
#1: Fabletics Is Quite Casual
Fabletics is quite the casual brand that women may wear when they leave the house in the morning. A woman who is wearing casual clothing when she leaves the house is left with infinite options for her styling, and she may take advantage of her options as she goes from one place to another. Fabletics allows women casual clothing options that are still considered quite stylish.
#2: Who Benefits From Fabletics Clothing?
Fabletics clothing benefits the woman who simply does not have time in her schedule to change her clothes in the middle of the day. The athleisure trend allows women to wear something they may wear to the gym to other locations during the day. A simple woman who is not blessed with extra time in the day may stay in her casual Fabletics clothes every day.
#3: Will Fabletics Changes Its Focus?
Fabletics has chosen to focus on casual clothing that includes swimwear and gym clothes. A woman who wants to feel attractive when she gets dressed for the day will have a pleasant look in the mirror when she walks by in the morning. Her self-esteem will increase quite a lot, and she will begin to feel as though she is the fashionable woman she sees everywhere around her.
She wants every woman to walk away knowing that she is the most beautiful one in the gym, on the street or at the market. Source: https://www.mallofamerica.com/shopping/directory/fabletics