Lori Senecal is the current chief executive officer of a company called CP+B Global which is a top marketing and advertising firm. At this firm she manages and coordinates its nine international offices. Since joining the firm in the year 2015, Lori has been vital to the firm’s growth and prosperity. She has also made a very positive impact on both the firm’s culture by encouraging everyone to set and achieve the same goals. With her philosophy, CP+B Global has been able to develop into a marketing firm that emphasizes inventiveness, agility and being very collaborative. With her leadership, the firm has been able to achieve its many goals on a consistent basis. It has also been in position to remain as one of the very best marketing firms in the entire world.
Before Lori became the chief executive officer of CP+B Global, she was the president and CEO of MDC Partner Network. At this company, she was responsible for forming the strategy and vision for the agency. She was also in charge of developing growth and collaboration for the company as well. Prior to becoming the CEO and president of MDC, Lori worked as the Chairman and CEO of kbs+. When she was running this company, she helped it grow from a 250 employee domestic company to one with a strong worldwide presence with 900 employees. During her career in marketing, Lori has also been the president of McCann Erickson and also the Global Chief Innovation Officer for McCann Worldgroup as well. In terms of her educational background, Lori attended McGill University and completed a bachelor of Commerce, Marketing and Finance.
Prior to becoming a marketing professional, Lori had an upbringing that conditioned her to find ways to stand out. As the youngest of her siblings, she was always in a situation where she would need to distinguish herself from the others. Lori would often look to develop strong leadership skills as well as a strong work ethic. As part of her attempt to stand out, Lori would also look to emphasize innovation and inventiveness in order to achieve success. As a result of this philosophy, Lori has been able to make a strong impact on the companies that she has worked for in the successful marketing industry. In order to stay healthy and maintain her success, Lori exercises regularly and eats a healthy diet. This helps her stay focused on being a top executive as well as limiting stress.